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Marketing material guidelines
We authorise you to use Syveco's marketing material in various formats of electronic or printed media for the promotion and sale of our products, in compliance with the agreement on marketing material and our graphic charter.
The logotype
The colors
The protection area of our logotype
You can find our colour codes here to match your communication media. A protection area has been created to preserve the integrity of the logotype. The height of an element of the "S" (see H) is used as a measure to define this area. Under no circumstances is the outline of the rectangle printed. When superimposed on a block of text or on a photo, the logo is always applied in its protection area (transparent zone allowing the background colour to be applied). Please note that this area is never delimited by a printed border. No element may be placed within it.
Using the baseline
A baseline is a slogan that serves as a brand's signature to define its media identity. It generally appears at the end of an advert or at the bottom of a poster, like a signature. A baseline is a strong marker. It is generally used on all promotional materials for the brand it represents.
A logo without a baseline is used for administrative documents or for marking objects where the baseline is too small.